Betty Crocker never actually existed in flesh-and-blood form, but long before she started churning out boxed cake mixes and frostings, she was used for an ad campaign for Gold Medal flour in 1921. Shortly thereafter, the company used her name to answer all manner of baking questions posed by women around the country and even gave her a radio show.
|All images from Betty Crocker's Dinner for Two Cookbook, General Mills, 1958|
|A lot has happened since Betty Crocker published her Dinner for Two cookbook in 1958. |
She went on to publish several cookbooks, including The Betty Crocker Cookbook, which debuted in 1950 and remains in print to this day. Lesser known is Betty Crocker's Dinner for Two, published in 1958, which is tailor-made to city-living whether you're in a couple or not; recipes are simple, easy to source, and short, and they make only enough food for two people. So if you're single, you'll have some leftovers; if you live with another, it's just enough for one meal.
But that's not to say the book isn't hilariously dated (although the illustrations by Charles Harper remain fantastic). And despite sweeping changes in how we think about ingredients, cooking and gender roles, there is still plenty that rings true in Crocker's classic take on cooking. More »