Last week, Tim Wendelboe of Oslo, Norway -- famed roaster and educator of the coffee world -- visited Greenpoint's Budin café to address a sold out audience of roughly fifty.
Despite jet lag and the six hour time difference, he held court for well over an hour on the topic "The Road to Better Coffee." His matter-of-fact account of the myriad challenges coffee farmers, processors, and roasters face in improving their product were interspersed with wry observations to punctuate his points. The lecture was geared towards the coffee industry, but certainly accessible enough for those on the other side of the counter who are mostly unaware of the tortuous path to a nuanced cup. The event concluded with an extensive cupping of a dozen different coffees, a rare opportunity for most who aren't coffee buyers.
Here are ten lessons, directly stated or implied, from the master himself.More »