Frozen Kefir? Treat Petite Will Peddle It in the West Village
Treat Petite Café will be located at 61 Grove Street.![]()
You'd think the market was already totally glutted with frozen treats. Let's see, we've got zillions of fro-yo parlors, peddling supposedly light and healthy frozen yogurt; old-fashioned ice cream places; vegan "ice cream" destinations; Tofutti and its imitators, whatever the hell it's actually made of; places that sell newfangled popsicle-type thingees; frozen-custard concessions; Mister Softee trucks and their Big Gay Imitators; authentic Italian gelaterias up the wazoo; and New Orleans icee stores -- though the sole purveyor of that substance disappeared mysteriously just as "winter" set in last year. Is there room for another frozen product?






























