Village Voice's Free SXSW Day Party Announced: M. Ward, Cursive, Gomez

Every year, the event-planning honchos at Village Voice Media throw a Friday afternoon shindig during South by Southwest. Once again this year, it'll be completely, unequivocally free and held at La Zona Rosa, a spacious 4th-Street venue that knuckleheads think it's creative to call La Coka Nostra. Last year, the VVM party starred such fine rollicking luminaries as the Black Keys, Trail of Dead, and Health--this year, we are here to announce that M. Ward, Cursive, Gomez, and Bear Hands will be your musical hosts. It all takes place on Friday, March 20 from noon to 5pm, with set times to be announced. Get excited, dudes: Hold Time is an amazing hangover helper.