The Animated, Rapping Elevator Safety Campaign That Never Should Have Been

The wretched irony of it being Elevator Safety Week in New York right now--a fact nobody bothered to tell the city's own building inspectors, apparently--gets just a little bit worse today with the introduction of Safe-T Rider, a bewhiskered fox who raps like a self-loathing and subtitled Chuck D. How tone deaf is this whole campaign, exactly? Suffice to say at one point, Safe-T Rider is actually animated falling down an elevator shaft. The levels of obliviousness here are many and appalling. [Gothamist]

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