CMJ Goes All In On the New York-As-Theme-Park Thing, Partners With Six Flags
You cannot tell me it is an act of bad citizenship to write things like this when these guys are sending out press releases like this:
This could've easily also been filed under indie takeover Wednesdays, come to think of it. Nice logo!
- "We are delighted to announce our collaboration with such an exciting and dynamic partner for this year's CMJ festival," said Robert K. Haber, CEO, CMJ Network Inc. and Joanne Abbot Green, CMJ Music Marathon Founder and Executive Producer. "CMJ has always been recognized for its discovery and support of the best new music. Six Flags' concert series has delivered cutting-edge concerts to an audience seeking the latest in emerging music. We are thrilled to team up with Six Flags to develop ground-breaking initiatives to showcase the best in new music."
Cutting-edge concerts, wha? But what's in it for you, Six Flags?
- "We're excited to be working with one of the premiere tastemakers in the emerging music space. Music is the cornerstone of our diversified entertainment offerings and this partnership with CMJ allows us to connect the millions of Six Flags guests with the best up-and-coming talent in the business," said Peter Malkin, Music Director, Six Flags.
Oh, that's what. Can we now officially stop pretending that CMJ is anything besides an annual marketing convention targeted at a young and credulous and disposable income-rich demographic? I mean, if we ever were in the first place?