Limp Bizkit Lean Into The Backlash On Gold Cobra

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It's been a little over a decade since Limp Bizkit's Chocolate Starfish and the Hot Dog Flavored Water became the fastest-selling rock album of all time, a record that's at this point unlikely to be broken. Generally speaking, being a cultural phenomenon on that scale for even a fleeting moment can pretty much guarantee a band a sizable fanbase for life—see the previous holders of that record, Pearl Jam, who've spent the ensuing years seemingly doing everything not to sustain their peak level of popularity, yet still play arenas. But Gold Cobra, the first album with Limp Bizkit's original lineup since Starfish came out in 2000, will almost certainly sell a tiny fraction of the million units Limp Bizkit were once able to move in the space of a week. Even the active rock stations that still play the band's early hits haven't touched the lead single "Shotgun," which was sent out for radio adds over a month ago; it hasn't appeared on a single Billboard chart, though it did peak at No. 28 on RPM's Canadian Rock chart. Last year, they canceled a U.S. tour amid rumors of low ticket sales. This is a band that has experienced the backlash to end all backlashes.

Guitarist Wes Borland, long considered Limp Bizkit's musical guiding light, left and rejoined the group twice over the past ten years, during which they released only two records: 2003's underperforming (but still platinum) Results May Vary and the 2005 EP The Unquestionable Truth (Part 1), which sold little with no advance promotion or singles. But the drop in Limp Bizkit's profile has less to do with their absence or disappointment in those projects, and more to do with how utterly divisive the band was at their peak of ubiquity.

Frontman Fred Durst comes out swinging on Gold Cobra, eager to remind listeners why they loved—or, more likely, hated—him in the first place. His verses on "Bring It Back" showcase his squeaky, animated flow over a thumping drum machine beat that occasionally breaks for a spastic rock chorus. By the end of the song, he's dredging up the past and defiantly linking it to the present, and even the future: "Remember all the '90s things and '90s hits we laced like this/ Comin' to you live 2012 and hell, there's still no shit like this." And soon, inevitably, comes the barely coherent hostility, with updated cultural references: "Tie you up to electric chairs and toast them guts like nuts on Christmas/ Never worry if anybody gonna like me, don't give a damn if anybody give a fuck/ I'ma say what I want, you can look it up/ Wikipedia probably gonna fuck it up."

On "Douche Bag"—which the band wanted as Cobra's lead single, a plan that was nixed by Interscope—Durst doesn't seem aware of how often the title phrase has been directed at him. Like Kanye West on "Runaway," he instead hurls the insult outward; the chorus simply consists of the refrain "Douchebag, I'ma fuck you up." And then the song ends with a surprisingly nimble swing jazz breakdown and cackling laughter, an unexpectedly whimsical moment that has Borland's name written all over it.

While Borland does bring a bit of his ingenuity to the proceedings, with odd squeals of texture amid the heavy riffing, his weirdness and creativity has always been a bit overstated in contrast to Durst's raging id. Truth is, even if Borland ever took the reigns, Limp Bizkit probably wouldn't suddenly turn into Mr. Bungle, or even Primus. But in a twisted, sacrilegious way, he is the Keith to Fred's Mick, and that odd-couple partnership does drive the band's best moments.

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16 comments
IMA MIC CHECK DEM CANES!
IMA MIC CHECK DEM CANES!

shut up epac. same song and dance. hater on bizkit, hater on wes's album cover, hater on fred, hater on the 11 paragraphs. take a step back and realize you and all ppl who think like you suck. so you try and hate someone that you can never be. cuz freds a pimp and you sir are not..this album is for you and all your kind...douche bags

Jtorrens
Jtorrens

limp bizkit and nickelback are two of the reasons that I quit listening to the radio altogether

Jerry Muzu
Jerry Muzu

Hi Guys,

Limp Bizkit are back after a long break with Gold Cobra andwe here at Muzu TV areloving the song. The video is great too and we def missed them! Check it outRightHere!! . What do you guys think of it?!

 

Make sure you look at our Limp Bizkit Channel Here !! Full of exclusive content!! 

 

Happy Watching!

Kevin
Kevin

I have to give respect for the attention payed here and the last paragraph kills it. Hey, at least they can't say you guys didn't give it a shot. 

Dirty
Dirty

This album is surprisingly solid..don't hate

Fistsnake
Fistsnake

So far their sales are doing quite good. As of right now Gold Cobra is listen as #1 under rock albums. 

Chris
Chris

No Wes drew the cover, and Wes is fucking awesome.

Epac
Epac

11 paragraphs on a Limp Bizkit review??? I mean, if we all agree they suck (let's hope that's the case), then why waste so much time + website space? Fred Durst needs to go away. And that has to be the worst, stupidist album cover I've seen. Did a 5 year old draw it? (Sorry to any 5 year olds I insulted).

frenchy
frenchy

stop being a fucking dick dipshit...he's better than yhu will be...did yhu ever think about that XD

Tattoos4john
Tattoos4john

Haters never win. Obviously your a fan, but whether or not your in the closet about it is up to you. Either way, it doesn't matter. You still care. If you didn't like them or care about them you wouldn't have read all 11 paragraphs. Face it, Limp Bizkit is back!!!

maura
maura

Thanks for reading the whole thing!

Al Shipley
Al Shipley

 This really was a waste of website space, Maura, we could have fed a homeless man for a week with this blog page. I feel awful now.

Zac Shipley
Zac Shipley

I will earnestly welcome Limp Bizkit back to radio if it means less Nickelback.

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