Rebecca Black Is Already Singing About Being Famous On "My Moment"

my-moment-single-promo.jpg
You know, I actually found Rebecca Black kinda charming back in the day ("the day" in this case being, uh, March). Here was a girl who couldn't sing, or who at least had a fascinatingly weird way of pronouncing certain vowels, and whose parents (perhaps to make up for that?) basically gave her a birthday present that was half fantasy camp, half karaoke booth at an amusement park—with the key differences between those old practices and Black's clip for "Friday" being a) the worldwide dissemination offered by YouTube and b) the rise of "LOL Culture," in which people love to travel in packs to various internet curios and point and laugh and then move on to the next big thing—it's like a cross between a zoo and the worst high-school lunchroom ever.

And here is why it sort of sucks: With her new single "My Moment," Black and her people have pretty much shaved off anything that could possibly be made fun of or mocked, instead replacing the girlish charm of "Friday," which is inane but at least in a relatable way (and also poisonously catchy), with the not-even-good-enough-to-be-an-Idol-coronation-song "My Moment," a song about, yes, being famous despite all the "haters" out there. Seriously?

Her voice sounds like it was poured out of a tube of off-white paint! The lyrics! See, when Chris Weingarten talks about crowdsourcing killing punk rock, he's also talking about phenomena like this, where things that are legitimately interesting (and not as bad as everyone lets on—any of you who have ever sang along to "Friday" know that it's at the very least potent as a pop song, which this pile of overcooked noodles is not) get sanded down for fear of sticking out too much, or at least attracting the notice of "haters." If I were Rebecca Black I would have made a song about, I don't know, March, or Winter Break, or something, and just embraced the fun that was evident in the lark-gone-nuclear that was "Friday" instead of this self-serious "don't make fun of me" statement that is as defensive against potential detractors as it claims to be standing up against them.

Let's not even get into the whole "behind the scenes" conceit of the video, because, seriously, girlfriend. SERIOUSLY.

Ugh. The Internet! It's only Monday and I'm already so annoyed by it.

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Shopwefoundit
Shopwefoundit

Sheba and Caesar August 3, 2011 at 6:34 pm http://bit.ly/pMUwOcWhen emailing please put “Bidding on Caesar” in the subject line. Leave your name and phone number and email address, I will contact you.Bidding for Caesar starts at $300.000.00email – shopwefoundit@yahoo.comHow much will you pay for love?Lets see whom has the biggest heart.Much Love

Beth
Beth

I totally agree with you I think more people would respect her if she embraced the fact that she is bad and that people liked her for it!

Barry Bailey
Barry Bailey

"I think Rebecca Black's new single lacks the charm of the first, and crowdsourcing could ruin her career" is not "Watch Demi Moore take a shit." But if you want to start that blog, I'd be interested in seeing the demographic overlap between it and Village Voice.

Shawn
Shawn

Yeah, the song's not very good. The video's stupid. It's like they're trying to rewrite history and make it look as though she's some embattled pop genius who's finally made it. All that aside, will this single get airplay? WIll it break a chart (outside of iTunes) now that she's got an "official" product that was churned out by the music industrial complex? I'm curious to see what happens.

Mooviefan
Mooviefan

I say her 15 minutes are up, but you never know...it justs goes to show that if you're a trust fund kid you can pretty much buy whatever you want (celebrity) even tho you may not have an once of talent...here's hoping she goes to college and get a back-up plan

James Early
James Early

You people made reality TV into what it is... how can you object to this?

maura
maura

I'm sorry, I think you have me confused with Andy Cohen and/or the creators of The Real World.

James Early
James Early

There's no confusion. You just can't acknowledge your role in trying to cash in on all this ephemera.

James Early
James Early

I have no idea who you are or what you've written. I do what I do and I came across a smarmy put down of a creature you and your ilk have conjured up. I noted the contradiction. The rest happens...

James Early
James Early

That's a graceful retreat. I'm sure you'll land on your feet when this is all over.

maura
maura

Seriously, though, if this makes you so angry, why do you keep clicking on it? Not that I mind, of course, but surely there are other parts of the Internet that will make you feel better about the world. Or at least less angry about it.

maura
maura

Looks like someone had a little extra kick in his coffee this morning!

James Early
James Early

It's hilarious that you're position here is that you are making some sort of important contibution to world culture. You obsessively detail, with appropriate ironic detachment, well, anything. There's that 24/7 deadline: who-can-lay-first-claim-to-rumors-of-Demi Moore's-bowel-movement-activity that will sweep the world for the next 22 minutes. When the Weiner/Kutscher syndrome kicks in and celebrities start fleeing the social networking platforms what will you have anymore? Fond hopes for the NEXT Rebecca Black? Or a desperate need? By the way. I have as much ink as you now. ¡Viva la Revolución!

maura
maura

Well, that's actually because of Disqus' reply-nesting options. (Visual aesthetics and threaded conversations don't go all too well together.) But thanks for thinking I'm censorious *and* a contributor to the downfall of society, and thanks for taking the time out to read my "inconsequential" writings, which clearly make you angry enough to reply to them over and over again!

James Early
James Early

That's right. Your writing is toatlly inconsequential and I am not familiar with it. You're a self-important clown who is desperately rationalizing some sort of imaginary status as a "blogger" (or do you still secretly see yourself as a "journalist"?) and you too will be bailing on all this shit in about two years. And it's also interesting there were no reply options at the end of your condescending response directly below.

maura
maura

Clearly you're not familiar with my writings, as I discuss the effects of the pageview economy on the media (and music media in particular!) often. But that's fine-- this is a comment section, not an exam.I am eager to find out which artists and music you feel transcends "ephemera" status. I suspect you won't like to hear what I have to say about culture and the notion of timeliness!

E.J. Friedman
E.J. Friedman

She's doing exactly what people find repulsive about celebrities: rubbing it in people's faces. It's too bad the song sucks and nobody cares about her insights into being famous. Please let this be the end of her 15 minutes.

Alex Young
Alex Young

At least the music video is awful.

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