The Video Music Awards' Nominations Play To The Internet (Again)

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Last night MTV announced the nominees for this year's installment of their annual pseudo-event extravaganza, the 2011 Video Music Awards, and once again, the nominees for Video Of The Year have three pop picks ("Rolling In The Deep," "Firework," "Grenade"), one sop to the olds in the crowd who still like to trot out the hoary, "LOL MTV, they should just call it 'TV'" argument (the Beastie Boys' "Make Some Noise"), and one pick designed to tickle the fancy of those people who like to chatter on the internet about pop music and its trappings—Tyler, The Creator's "Yonkers," which also got a Best New Artist nod but which didn't get nominated in any other categories. (You'd think the oft-put-upon MC would be peevish about not being up for Best Director, but I guess his butt got sufficiently kissed by his being up for the Big Moonman. He really wants it, you guys!) Anyway this is all pretty much a rerun of 2007, when the narrative suggested by the nominations was setting up an all-Kanye extravaganza in Las Vegas (he sampled Best New Artist nominee Peter Bjorn & John and got pissed at fellow Video Of The Year nominee Justice for beating him at MTV's European award-show arm) but then Britney And Her Bad Weave happened and that was out the door.

Anyway, consider yourself warned for the 9,356 thinkpieces and threats of MTV boycott and Twitter-arguments that will ensue between now and the VMA telecast on Aug. 28. Full slate of nominees below.

VIDEO OF THE YEAR
Adele, "Rolling In The Deep"
Tyler, The Creator, "Yonkers"
Katy Perry, "Firework"
Bruno Mars, "Grenade"
Beastie Boys, "Make Some Noise"

BEST FEMALE VIDEO
Adele, "Rolling In The Deep"
Katy Perry, "Firework"
Beyonce, "Run The World (Girls)"
Nicki Minaj, "Super Bass"
Lady Gaga, "Born This Way"

BEST MALE VIDEO
Cee Lo Green, "F*** You"
Eminem feat. Rihanna, "Love The Way You Lie"
Bruno Mars, "Grenade"
Kanye West feat. Rihanna & Kid Cudi, "All Of The Lights"
Justin Bieber, "U Smile"

BEST HIP HOP VIDEO
Lil Wayne feat. Cory Gunz, "Six Foot Seven Foot"
Kanye West feat. Rihanna & Kid Cudi, "All Of The Lights"
Chris Brown feat. Lil Wayne & Busta Rhymes, "Look At Me Now"
Nicki Minaj, "Super Bass"
Lupe Fiasco, "The Show Goes On"

BEST NEW ARTIST
Foster The People, "Pumped Up Kicks"
Wiz Khalifa, "Black and Yellow"
Tyler, The Creator, "Yonkers"
Big Sean feat. Chris Brown, "My Last"
Kreayshawn, "Gucci Gucci"

BEST POP VIDEO
Adele, "Rolling In The Deep"
Bruno Mars, "Grenade"
Pitbull feat. Ne-Yo, Nayer & Afrojack, "Give Me Everything"
Katy Perry, "Last Friday Night (T.G.I.F.)"
Britney Spears, "Till The World Ends"

BEST ROCK VIDEO
The Black Keys, "Howlin For You"
Foo Fighters, "Walk"
Foster The People, "Pumped Up Kicks"
Mumford & Sons, "The Cave"
Cage The Elephant, "Shake Me Down"

BEST COLLABORATION
Pitbull feat. Ne-Yo, Nayer & Afrojack, "Give Me Everything"
Chris Brown feat. Lil Wayne & Busta Rhymes, "Look At Me Now"
Kanye West feat. Rihanna & Kid Cudi, "All Of The Lights"
Katy Perry feat. Kanye West, "E.T."
Nicki Minaj feat. Drake, "Moment 4 Life"

BEST ART DIRECTION
Adele, "Rolling In The Deep" (Nathan Parker)
Katy Perry feat. Kanye West, "E.T." (Jason Fijal)
Lady Gaga, "Judas" (Amy Danger)
Kanye West, "Power" "(Babak Radboy)
Death Cab For Cutie, "You Are A Tourist" (Nick Gould, Tim Nackashi, Anthony Maitz)

BEST CHOREOGRAPHY Beyonce, "Run The World (Girls)" (Frank Gatson) Britney Spears, "Till The World Ends" (Brian Freedman) Lady Gaga, "Judas" (Laurieann Gibson) Bruno Mars, "The Lazy Song" (Bruno Mars & Poreotics) LMFAO feat. Lauren Bennett & GoonRock, "Party Rock Anthem" (Hokuto Konishi of the Quest Crew)

BEST CINEMATOGRAPHY
Adele, "Rolling In The Deep," (Tom Townend)
Beyonce, "Run The World (Girls)" (Jeffrey Kimball)
Eminem feat. Rihanna, "Love The Way You Lie" (Christopher Probst)
Katy Perry, "Teenage Dream" (Paul Laufer)
Thirty Seconds To Mars, "Hurricane" (Benoit Debie, Jared Leto, Rob Witt, Daniel Carberry)

BEST DIRECTION
Adele, "Rolling In The Deep" (Sam Brown)
Beastie Boys, "Make Some Noise" (Adam Yauch)
Katy Perry feat. Kanye West, "E.T." (Floria Sigismondi)
Thirty Seconds To Mars, "Hurricane" (Bartholomew Cubbins)
Eminem feat. Rihanna, "Love The Way You Lie, "Joseph Kahn)

BEST EDITING
Katy Perry feat. Kanye West, "E.T." (Jarrett Fijal)
Thirty Seconds To Mars, "Hurricane" (Jared Leto, Frank Snider, Michael Bryson, Stefanie Visser, Daniel Carberry)
Adele, "Rolling In The Deep" (Art Jones at Work)
Kanye West feat. Rihanna & Kid Cudi, "All Of The Lights" (Hadaya Turner)
Manchester Orchestra, "Simple Math" (DANIELS)

BEST SFX (SPECIAL EFFECTS)
Manchester Orchestra, "Simple Math" (DANIELS)
Katy Perry feat. Kanye West, "E.T." (Jeff Dotson for Dot & Effects)
Kanye West, "Power" (Nice Shoes, ArtJail)
Linkin Park, "Waiting For The End" (Ghost Town Media)
Chromeo, "Don't Turn The Lights On" (The Mill)



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2 comments
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Pooch
Pooch

How can the Beastie Boys be up for Video of the year, but not hip-hop video of the year?

JJCheGue
JJCheGue

When I read these nominations and think about this generation's music I get very angry... then I cry a little.  The degradation of good music has been a sad thing to watch over the years.  The best new artist category really scares me because they are all mostly hip-hop artists (Very bad ones, KREAYSHAWN in particular that chick is just awful) and seeing how hip-hop is my favorite genre this sends a huge red flag warning about the pitiful future of hip-hop.  The video of the year category is pretty sad as well.  The worst part about all of this is that at 19 years of age, among my peers I am in the minority of people who are disgusted with the state of today's mainstream music of all genres.  I feel like a lot of people passed on the red pill and continue to listen like mindless zombies to this BS that USED TO BE AN ART FORM and love it.  Sorry to vent.

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