Wild Flag Take A Wild Coffee Break In the Video For "Romance"

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It's pretty genius of Wild Flag to release their video for "Romance" on the day that so many office drones are dusting off the last sand grains of summer and getting back to autumn-borne reality—in the Tom Scharpling-directed clip, four co-workers from different departments leave their workplace at the stroke of 1 p.m. to generally wreak havoc around town while driving a hot-pink car and wearing animal masks so as to hide their true identities. The fun includes some viral promotion of their self-titled full-length, which comes out one week from today, as well as some, uh, unorthodox coffee preparation and a visit to a weekday garage sale. (It's the economy?) Clip below.

Wild Flag - Romance from Merge Records on Vimeo.

Worth noting that in advance of the Wild Flag debut Prefix has put together a guide to Helium's The Dirt Of Luck, the magnum opus of WF member Mary Timony and one of those '90s records that too often gets glossed over during the more-regular-than-usual nostalgic fits for that decade. Go listen to it!

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Greg
Greg

All this press coverage of Wild Flag wouldn't annoy me so much if Corin's album wasn't so monumentally slept on. #329 in Pazz and Jop -- you should all be ashamed of your ears.

Chris Molanphy
Chris Molanphy

I'm intrigued by the albums they toss off the record store's shelves. In the first wave, I do recognize Spoon's Gimme Fiction, but most of the others go by in a blur. But the big dis goes to Arcade Fire's The Suburbs, which I imagine Brownstein et al. are a little sick of. If the goal was to toss an album that's become omnipresent as retailer/bar background music, however, they really should've tossed the Black Keys' Brothers.

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