Radio Hits One: Playing Armchair A&R With The Singles From 2011's Biggest And Best Albums
Lloyd feat. Lil Wayne and André 3000, "Dedication To My Ex (Miss That)"
There's a huge gap between my enthusiasm for Lloyd's great summer release King of Hearts and its latest single, "Dedication To My Ex (Miss That)." After two great R&B radio hits, "Lay It Down" and "Cupid," preceded the album, "Dedication" was crass in every sense of the word, matching profane lyrics to a kitschy retro soul track in a shameless attempt to make a formula from the success of Cee Lo Green's "Fuck You." It didn't work too wellthe track only got to No. 30 on the Pop 100 while faring no better than Lloyd's other recent singles on the R&B chart and the Hot 100. Meanwhile, the album is still ripe with would-be urban radio hits like "Jigsaw" and "Shake It 4 Daddy," if his label hasn't already given up on the record.
I have an even wider enthusiasm gap for Beyoncé's 4 and what I consider probably the worst singles campaign of 2011. The underperforming lead single "Run The World (Girls)" was widely regarded as a lousy choice, but I'll go further and say that the more warmly received follow-ups "Best Thing I Never Had" and "Party" are both among the album's worst and most unrepresentative songs. Now that the wonderful "Countdown" is finally a single, it's still lagging behind the more popular "Party," leaving me to grumble that perhaps it would've had enough momentum to be a serious hit if released earlier in the album cycle. Meanwhile, great songs like "Love On Top" and "1 + 1" have had videos and minor radio airplay, but never really felt like they had major hit potential.
You know something's wrong with 4's run of singles when Beyoncé, one of the most reliable hitmakers of the past decade, can't get a top-ten hit. Five of her seven previous albums, as a solo artist or as a member of Destiny's Child, featured at least one chart-topping Hot 100 smash, and the other two had songs that reached No. 3. By comparison, the highest any single from 4 has gotten is "Best Thing"'s modest peak at No. 16. Beyoncé has always taken chances flooding the market2006's B'Day spun off a new single every two months for nearly a yearand this was back when most pop artists were still obeying the old three-month standardand singles from 2008's double album I Am... Sasha Fierce were released two at a time, one from each disc. But those albums had huge overnight smashes like "Irreplaceable" and "Single Ladies" riding high while the follow-up singles made smaller waves. When it became clear "Run The World" wasn't going to be that kind of song for her this time around, it doesn't seem like Beyoncé had a backup plan.
If the music industry let me loose like a kid in a pet store, setting all my favorite songs of the year free to be heard on the radio, there are countless others I'd happily send directly to the airwaves. Lil Wayne's Tha Carter IV has only been out for a couple of months, and already feels like it's been bled dry of any halfway decent singles it had in it. I came around to somewhat enjoying "How To Love," but lately I'm just disappointed that its counterpoint on the album, "How To Hate" featuring T-Pain, wasn't released as the follow-up. J. Cole's "Nobody's Perfect" is a standout on Cole World: The Sideline Story, and its great Missy Elliott hook would help clear the path for her impending comeback. Kelly Clarkson's fiery "You Can't Win" would make a nicely aggressive change of pace to promote of her relatively mellow new album, Stronger. Similarly, the only really uptempo song on Incubus's If Not Now, When?, "Switchblade," would sound great on rock radio.
Patrick Stump, "Explode"
And of course, some albums that deserve hits have none at all. We're big fans of Fall Out Boy singer Patrick Stump's solo album Soul Punk around here, and it's been dispiriting to watch the album's underwhelming commercial performance. The single "This City" with Lupe Fiasco is a low point of the album and perhaps a bit too on the nose as a pop single, seemingly calculated as Chicago's answer to "Empire State of Mind" ("Sears Tower of Mind"?) with an obnoxious little pinch of Jefferson Starship. I've heard "This City" on my local pop station a couple times, but it's just not doing much damage on the charts, and I'd like to imagine that "Everybody Wants Somebody" or "The 'I' In Lie" or "Run Dry" would have better luck. "Greed" could possibly capitalize on the Occupy Wall Street zeitgeist for a left-field hit. Even if Stump's solo work doesn't have much rock radio potential, the album's most aggressive cut, "Explode," could still stand to be pushed to the alternative stations that still play Fall Out Boy's early hits. In any event, Stump shouldn't languish outside the Hot 100 while the likes of Gym Class Heroes and Cobra Starship are celebrating top ten hits.