11 More Ways For Jack White To Release A Limited-Edition Musical Work

Categories: Jack White, Lists

jackwhite_balloon.jpg
via Third Man Records
"Three weeks prior to the April 24 release of his debut album Blunderbuss (Third Man Records/Columbia), Third Man Records has premiered the as yet unreleased Jack White album track "Freedom at 21" exclusively via 1000 flexi-disc records attached to helium balloons launched from the label headquarters in Nashville on April 1st, 2012.

Envisioned as an experiment exploring non-traditional forms of record distribution and a way to get records in the hands of people who don't visit record shops, the label was sure to use biodegradable latex balloons and all-natural twine in the process....

Statistics for similar balloon launches show a recovery rate of approximately 10% so it's quite possible that less than 100 of the 1000 records launched will ever be discovered. Whatever the numbers, the "Freedom at 21" flexi-disc will surely be a highly sought-after collectible for years to come."

What crazy distribution strategy will Jack White think of next? Some ideas:

11. Timed drive-by of a series of cars, each traveling at 30 mph, playing the song in succession

10. Christmastime popcorn-ball lawn-toss

9. Perform single "Music Under New York" gig, sell 7-inches there and only there

8. Hide download codes in jars of artisanal mayonnaise

7. Distribute USB flash drives marked "Stuxnet"; see if anybody risks it

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3 comments
Charlotte Kim
Charlotte Kim

So cool! gotta admire the guy for all his crazy ideas :) I really love the new music video he released for "Sixteen Saltines" too jackwhiteIII.com

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