The Fall Of Curtis: How September 11, 2007 Changed Everything For 50 Cent


50 Cent feat. Justin Timberlake, "Ayo Technology"

50's next album, Before I Self-Destruct, was originally scheduled for a late-2008 release, but the project kept getting delayed for one reason: nobody paid attention to the lead singles. 2008's "Get Up" and early 2009's "I Get It In" landed on Nos. 53 and 44 on the charts, respectively—a far cry from the unstoppable hit "In Da Club" just six years prior.

Before I Self Destruct didn't see the light of day until November 2009—after 50 spent much time complaining that he wasn't a priority at Interscope—and debuted at No. 5 on the charts, a seemingly unfathomable occurrence for the man that once ruled rap.

But his decline goes deeper than his chart performance on the charts. After September 11, 2007, he just seemed to lose all of his mojo. The man once responsible for ending careers engaged in a battle with Rick Ross—who had just been exposed as being a former parole officer—and somehow lost. The idea of 50 Cent battling Rick Ross, whose fake gangster persona is a veritable alley-oop pass to anyone looking for a good insult, and ending up in the worse position just showed how far he had fallen. Instead of the systematic destruction he laid on Ja Rule, 50 donned a jheri-curl wig and took Rick Ross' baby momma shopping before releasing a sex tape starring her. The approach did little to endear anyone to his side of the battle.

As the years went by, 50's attempts to get attention were more bizarre and ineffective. Just take a look at how the Voice has covered him: "50 Cent is done with the album-releasing game," "The Day 50 Cent Threatened Gawker.com, Michelle Obama, and His Own Grandmother on Twitter," and "Here is a video of 50 Cent singing Kumbaya." That's not even mentioning his weird relationship with Chelsea Handler, a twitter feud with a poodle and his throwing his own G-Unit buddies under the bus.

What's even more alarming about 50 Cent's increasing irrelevance is the fact that he's been on his best musical run since the Get Rich Or Die Tryin' years. His mixtapes War Angel, Forever King, and Big 10 contained gems like "Shooting Guns" and "Stop Crying." But 50 Cent hasn't been able to connect with his audience the way he did a decade ago.

Empires fall. It's just a fact of life. And while many factors contribute to the downfall of a dynasty, there's always one major moment that signals doom—a major loss, the death of an emperor. For 50 Cent, it was losing his head-on challenge for chart supremacy on September 11th, 2007. Five years later, he has yet to recover, holding on for dear life while trying to reclaim the magic that made him rap's most feared and powerful entity.

[SOTC homepage | Facebook | Twitter | Letters]


My Voice Nation Help
28 comments
EakaErick
EakaErick

@Deen8 @TrillSmith 50 Cent slander >>>>>

LWKY
LWKY

Do y'all remember what 50 did to Rick Ross?! He even went on to take his kids to Floyd's house and take pictures with them. He had his kids saying "G-Unit" and everything. No one wants to give 50 credit for messing with Officer Ricky. Officer Ricky never even responded back and just took it. Only thing Ricky did was keep it moving. The fact people were over 50 worked in his favor. Trick Ross is a cornball. 50 can make an LL like comeback if the music is dope.

hannahistheone
hannahistheone

revisionist would be putting it kindly. this may mark a new low in rap blogging!

smallpox
smallpox

this is garbage revisionist history. u dont know hip-hop if u don't even know why 50 and nas had problems

beebo
beebo

The Rick Ross moment marked a shift where audacious wanksterism became culturally acceptable. We're still in that moment, see: Drake. But 50 made shitloads of money, as he has let us know all know, from the short-lived gangsta mini-resurgence he started (and ended) with Get Rich. He can wait. That might be his game. Shit hasn't really gotten better for the hood or the trailer park ever since Lehmann Brothers. Stands to reason that eventually the masses might wake up and want off rich kid dick. Then guess what, here comes bad old 50.   

chicorican
chicorican

@Combat_Jack @DavidDTSS I worked at Circuit City that week & the anti-50 movement was real. Ppl wanted Kanye to win & waited to cop 50

Navjosh
Navjosh

@Combat_Jack @DavidDTSS How exactly did 50 "lose" to Ross?

SargeWP
SargeWP

@Combat_Jack @DavidDTSS revisionist history especially the ross part , everyone thought ross was done until bmf dropped in 2010

DavidDTSS
DavidDTSS

@Combat_Jack thanks good sir

Deen8
Deen8

@EakaErick @TrillSmith ALL slander >>>>>

DavidDTSS
DavidDTSS

@Navjosh @Combat_Jack did he win? lol

DavidDTSS
DavidDTSS

@SargeWP @Combat_Jack I never considered Ross done and the fact DTR came out during the whole mess and still did well is indication

Navjosh
Navjosh

@DavidDTSS @Combat_Jack How is 50 always criticized for his beefs but no 1 said a word to Ross for starting something outta no where?

Navjosh
Navjosh

@DavidDTSS @Combat_Jack .. started the beef. It was very convenient for him since 50's buzz had started to decline.

Navjosh
Navjosh

@DavidDTSS @Combat_Jack Everybody wanted 50 to lose in all ways and Ross dropped a couple of street hits. Not to forget, it was Ross who..

SargeWP
SargeWP

@DavidDTSS @Combat_Jack read every major blog from the early 2009 period, they thought he was done. DTR was his lowest selling album

SargeWP
SargeWP

@DavidDTSS yeah.....the smoking section is a household name, and i should instantly recognize the initials, cute.....

MatineeWilly
MatineeWilly

@DavidDTSS crying @ "I Should Have Made It More Obvious"

DavidDTSS
DavidDTSS

yeah, I should make it more obvious RT @SargeWP @DavidDTSS if i'd known you wrote for that hating ass website TSS i'd never have responded

SargeWP
SargeWP

@DavidDTSS if i'd known you wrote for that hating ass website TSS i'd never have responded *shrugs* say hello to "john gotti" and j tinsley

DavidDTSS
DavidDTSS

If I woulda known your whole timeline was G-Unit/50 Cent news I woulda just sat this debate out from jump lol @SargeWP

SargeWP
SargeWP

@DavidDTSS whatever bro public opinion was in 50's favor until ross dropped BMF& teflon don & went on his 1 year "reign". It's over now tho

DavidDTSS
DavidDTSS

And with that, the conversation ends lol RT @SargeWP read every major blog from the early 2009 period they thought he was done.

Now Trending

Around The Web

From the Vault

 

New York Event Tickets
Loading...