My Inability To Schmooze Is Killing My Music Career!
Are you a musician? Is your group having issues? Ask Fan Landers! Critic Jessica Hopper has played in and managed bands, toured internationally, booked shows, produced records, worked as a publicist, and is the author of The Girls' Guide to Rocking, a how-to for teen ladies. She is here to help you stop doing it wrong. Send your problems to her -- confidentiality is assured, unless you want to use your drama as a ticket to Internet microfame.
Since I was a kid, I've suffered from bipolar type I, and while aspects of the disorder function as a boon to my musical output, social anxiety is holding me back a ton. I love performing, and I feel completely comfortable onstage, but the idea of "meeting people" and "networking" is terrifying to me and it's something I'm going to need to overcome to move farther forward.
I'm a hip-hop artist in San Francisco and it's impossible to get shows around town because nobody knows who I am. Most people I know consider me to be 'successful' to a degree--I have a substantial following online, tons of local press, connections to other artists, and actual fans that tell me they like what I do. The problem is that I can only seem to accomplish this sort of thing in the 'digital' world--my 'real life' attempts at networking are generally awkward and awful.
I love live music and I go to lots of shows, but schmoozing is completely foreign and uncomfortable to me. I know that there's really no way around the whole "who you know" element of music-makin', but I feel like there must be a valid way for the less socially gifted among us to make the connections required to be 'valid' in your local scene.
Fortunately, given that you are a musician, people expect you to be a socially awkward weirdo. This might be more of a real issue if you were a banker or a gynecologist, but you are in a field where being a hermity dork, ultra-shy and only able to articulate yourself through your art work is more norm than not. I enjoy meeting people yet still manage to routinely insult, weird-out or annoy folks upon introduction--so at least with social anxiety you have a valid excuse.
Obviously you know your world well enough to know who are the people in your scene who broker power and can help you-- the club bookers, ladies that run tape labels, producers. Who do you know who knows them? You said you have connections with other artists--use them. Ask for an email introduction. It's a little more "special" than, say, the Facebook friend request route. Be direct with them about why you want to know them--that you are just a fan of what they do, that you are hoping to do some headlining shows this winter or that you would love to collaborate. Nothing over the top and nothing longer than 150 words.
Then see if your friend can't cajole them into an in-person introduction at a show. It's low pressure, because it's hard to have a decent convo in a loud club, and you can excuse yourself to the bar or bathroom or a different friend that doesn't actually exist. How about you start with two or three people a month? Maybe start with some low-value targets until you get some confidence. You are practicing with the idea that it is not only teaching you how to do this, but also how to fail at it and do it badly--and not have it be a big deal.