Why EDM Is Thriving While Other Genres Are Sinking

Categories: EDM


See also: Five EDM Tracks We'll Be Raging to In 2013

"The thing that will always prevail, especially in this scene," Goldman says, "is a DIY situation where someone is a breakout artist, makes a great tune, puts it on the Internet, people find it, and then people want to fuck with that person."

Of course, the game changes when your act blows up, and you're expected to have compelling visuals as well -- think Deadmau5' LED cube, and Skrillex' spaceship.

"When you're at the top of the DJ world, [much] of your guarantee is going towards massive, incredible productions," Goldman says "Skrillex is an example of that, Boys Noize, Swedish House Mafia, Avicii. All of the top guys have these huge productions they bring with them; that is becoming a big part of the game. "

As such, there is an increasing amount of overhead for top tier producers. This trend is also trickling down as smaller acts try and keep up. "It's funny, because of the stigma of the button pushing thing and because DJs are so ubiquitous now, smaller and smaller acts are working out deals to get productions going."

And while big touring DJs can still move units, record sales are more of a perk than a goal.

"The industry isn't about album sales anymore," Goldman says, "so revenues are not directly benefiting the record labels as much as they're benefiting everybody who's involved with the actual live shows themselves." This includes managers and crew members. Furthermore, many of the top DJs have started their own labels, like Deadmau5' Mau5trap, Fool's Gold, and Steve Aoki's Dim Mak.

"At a certain point," Goldman says, "you just become an industry."

Here's hoping it doesn't repeat the mistakes of the old music industry.

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4 comments
Drivebycommenter
Drivebycommenter

I simply don't get it. I don't like EDM for the reason I don't listen to classical. It doesn't relate to my culture or lifestyle. When Lynnyrd Skynnrd sings a song about a mother telling her son to be a simple man, that relates to me because my mother did that. When Metallica warns of the dangers of hard drug abuse in "Master of Puppets" or raves against the horrors of war and slavery like in "One" or "Unforgiven", I can relate to all that.

Electronic Dance Music is specifically designed to do one thing. Provide an audio assault on the senses in order to increase the effects of psychedelic and hallucinigenic drugs. It has no viable message, no structure (as proven by the million "subgenres") and it just strikes me as mindless zombie music with no rhyme or reason other than to make noise. 

If your entire subculture is based around such a mundane and unimportant activity as dancing, then you have a lame and usless subculture that has no cultural values or message other than generic youth naiveté.

brianjong1998
brianjong1998

@Drivebycommenter there are many EDM songs with topics, all be it mostly underground artists but the main thing EDM is about is enjoying life.

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