Why Ciara Selling Her New Album on Groupon Is a Good Idea (Compared to Other Groupons)
In case you spent last weekend doing something healthy and productive, you should know that after a dramatic drop in sales, Ciara sold her new CD (as well as another album of "greatest" hits) on Groupon. For the low price of 13.99 (a $5.99 discount plus free returns!), just over 150 of the packages were purchased, so the Groupon deal was a wild success. Here are five reasons why Ciara's Groupon deal was a great idea, as explained by other Groupon deals. Groupon!
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Ciara introduced an element of diversity to Groupon. In a site typically filled with stock photos of white people getting massages and/or/while doing exotic exercises, and where the darkest items are red wines and dark chocolate platters, Ciara's presence is revolutionary. It will undoubtedly inspire many other people of color--whether they be masseuses, trainers, musicians, or cheap stock photos--to make more appearances on the website.
Ciara created unique and memorable e-shock waves. As surprising as it is to see a Groupon deal for physical training while scrolling through the "foodie" tag, Ciara's CD on Groupon was crazy enough of a shock that it literally made 150 people stop scrolling and start buying. She singlehandedly changed the way products can be knee-jerk purchased online.
Ciara cares more about spreading the art of music than making money. Entertainment deals on Groupon get competitive. 59% off! 77% off!! 90% off!!! Ciara's Groupon deal matches none of these discounts. However, her vastly under-priced music collection complete with "a booklet, liner notes, and hunk of her aura" is an extremely generous deal that would excite any genuine bargain hunter.