Drake Came Out in His "Hold On, We're Going Home" Video and Nobody Noticed

Categories: 2013, Drake

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Recently, Drake dropped the video for his hit "Hold On, We're Going Home." But the message of the video was lost on the American public because too much other shit was happening (it's fall TV premiere season!) The video's significance--along with its social coding and Drake's brilliant non-acting--deserves closer analysis.

See also: Whoever the "Real" Drake Is, He Doesn't Matter

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In his video, Drake welcomes the audience into a gaudy 1985-world in which he's surrounded by metrosexual men before men were metrosexual and blurred-out females (aka Drake's paradise). The manner in which the men are arranged around the table--in huddled groups sipping champagne and at a distance from the other-gendered--and the exclusivity with which one of Drake's men (portrayed here by ASAP Rocky) announces that it's not good to talk about whatever "business" they're conducting in front of the women clearly illustrates what's really going on here.

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Meanwhile, Drake's "fiancee" is at his "home" preparing for something that obviously isn't Drake's celebration party at the club everyone else is at. She looks in the mirror and gets kidnapped, conveniently freeing Drake up for a special adventure with his femme-bros.

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After getting a call that his fiancee has been kidnapped, Drake goes home (with his men close behind him) and takes a brief moment to himself in front of a wall. Drake stands in a stiff silence and seizes the opportunity to practice his empathetic acting face.

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Speaking of Drake's backers, this is the best scene in music video history: never before has someone wearing bright red Toms walked into a room bursting with this much illegal artillery. But the historicity of Drake's video doesn't end at the room's threshold, because the exploration of the gigantic gun wing of his home is also symbolic of Drake's own journey to show his growing affinity for gun-related phallic power. It is a gracious glance at his most personal diary pages.

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55 comments
xanderkoolman
xanderkoolman

I hate this video. The song is clearly about a girl in emotional stress. Drake offers to bring her to safety and allow her to bloom again. Drake's got the voice to pull it off and I love the song.

However, a song like this doesn't help Drake's street cred in the US (it would in Europe), especially amongst the US hiphop scene. Therefore he had to ruin this song with a 'cool' Miami Vice type thug image video. Well fuck the hiphop scene. Drake is no gangsta and he shouldn't try to persuade anyone that he is. 

He could still appeal to the black male community in the hood by showing he knows their situation and by singing from the heart. Drake could probably touch their pain like no-one else, but not if he tries to be the coolest kid on the block at the same time.

To prove my point: the youtube count os the song without the video (just a picture) is about to surpass the official video in number of views.

redoko
redoko

Ahaha! Brilliant! Very funny shizzle. Bit scary that some of the commenters here don't recognise a joke, but the article was hilarious. Good work!

2crudedudes
2crudedudes

Someone is doing some serious projecting in this article. Don't get me wrong, Drake's music has plenty of homoeroticism ingrained in it (Crew Love? No New Friends?). But the author here is going to pull a muscle with the way he's stretching to find gay references in this video. Maybe a couple of the references are spot on, but I can't help but feel like the rest are all in the author's head.

bohosolo
bohosolo

@RosieGray IT'S THE ONLY TAKEAWAY POSSIBLE!!!!!! Not really. Thanks for tweeting my article, though. :)

Robert Dean
Robert Dean

Satire existed long before The Onion. Ever hear of Jonathan Swift? How about Gulliver's Travels? Shall I go on?

lancerfletcher
lancerfletcher

Dying. I'm dying right now. I'm sitting at work. And I'm laughing. 

Robert Dean
Robert Dean

Didn't have time to complete writing "waste?"

bohosolo
bohosolo

@Kia_Mak Thanks for the recognition, do I get something to hang on my cave wall?

Manuel Ferreiro
Manuel Ferreiro

LOL!!! Panphlet Seudo-psychology at its most ridiculous! Although i do see all the phalic homo-eroticness desires....but not from the video as much as from the mind of the writer of this stupid article.

laserfist
laserfist

This can't be fucking serious

Robert Dean
Robert Dean

SOME of these commenter don't recognize satire when they see it on the printed screen.

Brandon Fizer
Brandon Fizer

I am so glad to know that I am not the only person who thought that this convoluted gibberish was a complete of time.

sadhassan9
sadhassan9

@RosieGray Blessed you please help me and trust it.This is not fake if you want to send me some cash

sadhassan9
sadhassan9

@RosieGray So, i want requesting to you please help me don't avoid it.I will always pray for you GOD

sadhassan9
sadhassan9

@RosieGray I want ten lac rupees for her operation.I am one bro and i am in class 8th.

sadhassan9
sadhassan9

@RosieGray GUYZ I am very poor.My father had died.My sister is very ill.She is in the case of heart.

Selma Avdicevic
Selma Avdicevic

Hm, I actually liked this song until I've this video. What a missed opportunity. This could have been a great classic.

nammer
nammer

he could murder my white ass anytime he wants

Bethel Rogers
Bethel Rogers

Broken Link @Object not found! The requested URL was not found on this server. The link on the referring page seems to be wrong or outdated. Please inform the author of that page about the error. If you think this is a server error, please contact the webmaster. Error 404 blogs.villagevoice.com Mon Oct 7 07:30:01 2013 Apache/2.2.12 (Linux/SUSE)

CraigSJ
CraigSJ

@bohosolo i don't really know what the purpose there was but i do know it added to the "haha drake haha gay" chorus & that's sorta lame.

bohosolo
bohosolo

@CraigSJ Yeah, I should have written more than "haha drake is gay"

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