Sorry, "#SELFIE" Is Sexist
If you've been around a radio wave or computer lately, you've probably heard the newest song to take over the United States - "#SELFIE" by New York's very own DJ duo, The Chainsmokers. It's easy to understand why. With a hot dance beat, fun electronic drops, and female sing-talk vocals that humorously capture the silliness of our obsession with self-documentation, "#SELFIE" has lots of appeal as a song, video, and viral campaign.
"SELFIE" on YouTube Yes, that's Steve Aoki
It might've had the potential to call on the cyber citizens of today to be more reflexive in their day-to-day-lives in an unprecedentedly bold way. The track could've been the first direct challenge for us to move beyond ironically making fun of selfie culture and actually changing it. But for all of the good it might've done, "#SELFIE" ultimately ends up perpetuating the same ole' sexist norms as usual.
"#SELFIE" on YouTube
Two white men created "#SELFIE" and THIS IS IMPORTANT. It's easy to overlook the history of women being silenced as men tell their stories because, well, that's pretty much most of what history consists of. The problem with "#SELFIE" doesn't lie in the fact that two dudes wrote a song about how stupid it is when people (especially women) take selfies to impress others -- it's that they characterize a woman's night at a club without incorporating feminine lines of thought, critique, or experience. Although the song focuses on the act of the selfie, a strong current throughout involves the nuances of voyeurism and performance inherent with being a modern Western woman. Effectively, The Chainsmokers end up co-opting a dynamic social plot line, transforming it into a catchy slogan not truly their own, and silencing more authentic voices.