That One Time the Lox Performed on Nickelodeon's All That
There's something to be said for how Nickelodeon, more specifically their Saturday night programming block "Snick" utilized rap music. Hip-hop had been around for about two decades, and in the wake of the fizzling hyper-commercialized success of MC Hammer and Vanilla Ice years prior, the channel found success marketing the counter-culture aspects to young adults and tweens. Some of the biggest stars in the genre, and all of music, like TLC and Coolio were popping up all over the channel, doing cameos and even theme music. Nickelodeon had tapped into the coming of age thrill of discovering your older sibling's music, and funneled it into the two extra hours you got to stay up on Saturdays.
The logo that saved many a Saturday night.
The success rate of the children's television-hip-hop connection was higher for the channel than it had absolutely any right to be. Nickelodeon programming was confidently cool for kids entering that awkward phase where, God forbid, anyone knew they were still watching "kiddie" shows. It was also introducing them at a young age to a genre and culture that they most likely had no other real exposure to. Naughty By Nature, Aaliyah, and Faith Evans were suddenly introducing infectious melodies and charismatic bravado smack dab in the middle of kids getting their Clarissa Explains it All and Are You Afraid of the Dark? fix. There's even the reverence for hip-hop history that the channel proved to be ahead of the curve for, such as introducing frequent guest LL Cool J as "hip-hop legend" and even having Run-DMC perform "Christmas in Hollis" during "All That's" holiday special.
But sometimes the combination just didn't work.