2 Chainz, Asher Roth, Ace Hood, Vado, and Gunplay
Tuesday, February 21
Better than: Clicking through the 50 best hip-hop jumpsuits.
Is a show still a success if the audience has a great time, but never quite figures what's being promoted? Last night at the Gramercy Theatre, a website called Best of Both Offices brought a handful of rappers from along the east coast to help them re-launch their website and announce a new partnership with Complex Media. Yet the next morning I'm still not exactly sure what that website is. The company refers to itself as a "fully equipped lifestyle and artist development brand designed to creatively develop, market, promote and establish brand new upstart or prominent artists or brands into the marketplace," but that doesn't help much, and Complex claims that it has "successfully marketed, developed and digitally promoted artists including... Jay-Z," which I have trouble believing.More »