100 & Single: Lady Gaga Gets Ready To Join The Million-Weeker Club
The phrase "the calm before the storm" appears in virtually every chart-related story this week. That's because the latest edition of the Billboard 200, which covers sales from the week ending May 22, is topped by Adele's 21. That album is No. 1 for the ninth and (presumably) final week before Lady Gaga's monster Born This Way makes its foregone chart-crushing debut.
But, come on now... "calm"? For chart-watchers, industryites and Gaga fans, I'd say the storm is already happening.
A meta-discussion has been raging all week around just how many copies Gaga's album will sell in week one, and whether all of the downloads she's racking up should count. Amazon's jaw-dropping decision to sell Born This Way for the unprecedented full-album price of 99 cents has not only engendered controversy—so much that Billboard's editor felt compelled to respond to some angry Britney Spears fans—it's rocket-fueled Gaga's sales.
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