On Thursday Jive Records announced that T-Pain's fourth album rEVOLVEr would be out on December 6. That same day, the rappa ternt sanga's single "5 O'Clock" reached a new Hot 100 peak of No. 25 . The timing wasn't exactly coincidental. The track, on which T-Pain is supported by Lily Allen and Wiz Khalifa, is the sixth single he's released in support of the album, and it has quickly become the most successful to date. But for over two years, he was lobbing one song after another into the marketplace, and each time it would quickly fall off the charts, and Jive would delay the album and start over from scratch.
|The Revolver cover.|
The press release announcing the album calls "5 O'Clock" the second single from rEVOLVEr, designating "Best Love Song" featuring Chris Brown as the first. Truthfully, they're the sixth and fourth singles, respectively, but they're also the only top 40 hits from the campaign so farwhich means everything else that missed will likely be tossed out, or only included as bonus tracks on certain editions of the album.
Not long ago, an album with half a dozen Hot 100 hits would be considered a runaway success. But the bar for singles-chart success to serve as a benchmark for potential album sales has been raised so high in recent years that rEVOLVEr has struggled for two years to find its way into stores, and other albums like it have as well. More »