It's been a little over a decade since Limp Bizkit's Chocolate Starfish and the Hot Dog Flavored Water became the fastest-selling rock album of all time, a record that's at this point unlikely to be broken. Generally speaking, being a cultural phenomenon on that scale for even a fleeting moment can pretty much guarantee a band a sizable fanbase for lifesee the previous holders of that record, Pearl Jam, who've spent the ensuing years seemingly doing everything not to sustain their peak level of popularity, yet still play arenas. But Gold Cobra, the first album with Limp Bizkit's original lineup since Starfish came out in 2000, will almost certainly sell a tiny fraction of the million units Limp Bizkit were once able to move in the space of a week. Even the active rock stations that still play the band's early hits haven't touched the lead single "Shotgun," which was sent out for radio adds over a month ago; it hasn't appeared on a single Billboard chart, though it did peak at No. 28 on RPM's Canadian Rock chart. Last year, they canceled a U.S. tour amid rumors of low ticket sales. This is a band that has experienced the backlash to end all backlashes.