LMFAO w/Swizz Beatz
Thursday, August 11
Better than: Watching the new episode of Jersey Shore.
It was a beautiful coincidence that LMFAO, holders of the No. 1 song on Billboard's Hot 100 for most of the summer of 2011, headlined the trade publication's end-of-summer blowout at Pier 36, a sponsor-laden affair that was carved out of what a real estate agent might call "raw space." The cab driver that brought me to the party wasn't quite sure of what I was talking about when I said "Pier 36"; Google Maps had initially sent me to the wrong address.
Eventually I found my way, though, and what awaited me was a spread that included two cars, a hot dog stand, slurpees, PopChips, and Swizz Beatz, who was racing through a medley of his hits while surrounded by a large group of people onstage. (I wonder if the plural form for "a musician and his many hypemen" could be "a Swizz"? It sure sounds nice: "A Swizz of guys.") He gave a particular shout-out to the dancing techniques of white girls, who apparently are appealingly exuberant in his eyes. "But this is not about race. This is about having fun," he noted, and I got the feeling that he came up with the idea for the track while watching old Seinfeld episodes. He eventually leapt into the crowd, coaxing the people around him to take pictures; "This is the shot right here," he said. And then his part of the night was over.More »