Friday, March 23
Better than: Sitting at home crying into my beer over my failure to score Fiona Apple tickets.
Today, bands are offered infinite opportunities for attention; given the right combination of talent and virality, an obscure 18-year-old bedroom musician might wake up one morning to find she's headlining the Fader Fort. But as the many who've faltered on this path (cough, cough, Salem) are all too aware, in order to hold a fickle public's interest, you must also do the legwork of putting faces to MP3s, live performances to YouTube videos. You must, as they say, "live up to the hype," or risk turning into the kind of meme you'd probably rather not be.
The internet-savvy, Montreal-based weirdo-popster Grimes (a.k.a. Claire Boucher) has been at this for a few years now, but her third full-length Visions has generated a fair amonunt of interest. She's understandably been kicking it into overdrive, with SXSW engagements that read like a trendy millennial's RSS feed (Spotify, Pitchfork, Urban Outfitters, Filter, a "secret" headlining set at an out-of-the-way warehouse party that was nigh impossible to get into) and several Northeast dates this month. Despite how she might sound on her albums, Boucher is not some sort of magical computer sprite; she's a 24-year-old made of flesh and blood. So it was unsurprising that when she took the stage at Mercury Lounge for the first of three sold-out New York shows this weekend, she seemed a little worn down.
"Hi, I'm Grimes; thanks for coming. I'm sick and I've been puking all day, so if I miss notes and my voice sucks, that's why."More »