ESPN Radio Moving To 98.7 FM; Kiss-FM And WBLS To Merge
This morning ESPN Radio announced that its long-in-the-works move to New York's FM dial would happen as the clock struck midnight Sunday morning, and its landing place is a bit distressing: 98.7, the soon-to-be-former home of the Urban Adult Contemporary outlet WRKS, a.k.a. Kiss-FM. (The complex machinations behind the deal are outlined at Radio-Info.) The official statement cited changes in the way radio ratings are measured as a reason behind the move, even though Kiss-FM was tied for sixth in the New York market last month, according to Arbitron. (The absolute dominance of WLTW, a.k.a. "Lite FM," on that chart is pretty staggering, by the way. Is Delilah the most powerful woman in New York?)
As it turns out, Kiss-FM isn't totally going away: It's just getting shunted to 107.5 FM, to be exact, which is the current home of WBLS-FM. The two stations will apparently merge; all morning their programming has been simulcast on both Kiss-FM and WBLS, with commercials heralding the "future of black radio" being spliced in between songs. One could argue that this future being a consolidated and out-of-the-middle-of-the-dial one is not all that good of a thing, couldn't one?
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