In case there was any doubt, it's now official: next week's Pitchfork-sponsored #Offline Festival will have no CMJ affiliation whatsoever. "This is purely a Pitchfork event," a representative for the website told us yesterday: "just putting together a lineup we'd like to see in one spot, convenient, affordable. Kinda like the Pitchfork Music Festival in Chicago and our showcases at SXSW." That means no badges, no cross-promotion, no cooperation on scheduling, sharing bands, or distributing showcases around the city. It also, if it weren't already obvious, means war--a not-so-small insurgency in the heart of Williamsburg. The rhetoric may be friendly, but the underlying actions are anything but. CMJ is surely dismayed this morning (so far, they've declined to respond to our requests for comment). But this was a long time coming.
|Screaming Females at CMJ, last year. Photo by Rebecca Smeyne.|