Why "World Music" Doesn't Mean Anything Anymore: What I Learned At APAP

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rock paper scissors
Fatoumata Diawara

If you ever had any doubts about whether the global pop promotion game was an intellectual enterprise as well as an entrepreneurial movement, this year's 10th pairing of NYC's annual Global Fest with the yearly Association of Professional Arts Presenters' conference would set you straight.

APAP first emerged (as the Association of College and University Concert Managers) in the late 1950s out of a small, visionary network of college arts programmers who wanted to increase and diversify the kinds of cultural enrichment to which mainstream America had access. Being a college-based organization during the red-baiting '50s meant this group was also aware of the political ramifications of promoting every type of music, dance and theater as equal in social value.

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A Windmilli: 2012 in Dutch Rap

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Vevo throwin' salt in your Dutch rap game.
In 2008, I heard a decent rap track called "Non Stop" by an MC named Brainpower. About halfway through, I realized I could only understand about every tenth word. After a lot of repeat spins, head scratching and late-night calls to my smarter friends, I determined that the track was actually in Dutch, a language that sounds uncannily like English, but slightly sillier. Like, imagine a German guy speaking fake English, and he's specifically trying to be funny.

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Chopped Dollars And Screwed Emails: Songs Of The 419 Scams

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If you have an email address, you've probably received at least one poorly written message that promises you a cut of some large sum of money if you'll just be so kind as to help out with a quick loan that will pay some of that windfall's processing fees. These attempts at fraud—known as "419 Scams"—have been in existence for centuries; the modern version arose in Nigeria in the 1980s, and was given new life when bulk emailing made it easy to send millions of solicitations to suckers worldwide.

419 scams' financial success in Nigeria is perhaps impossible to estimate. A 2006 report estimated that up to £150 million a year was stolen from UK residents via this sort of robbery, though the report did not specifically break down how much money went to Nigeria. A 2000 U.S. court case found evidence that at least several government officials were involved in a scam that defrauded one U.S. national of $5.2 million, though the same case found that the U.S. national was unable to sue the Nigerian government since he knowingly entered into a criminal enterprise. But they have come to loom large over Nigeria's pop culture. The resulting films and songs let outsiders know that what might seem like a joke to Westerners (like those people who correspond with 419 scammers as a way of whiling away an afternoon) can fuel revenge fantasies, enable lifestyles, or serve as a source of national embarrassment elsewhere. Three tracks are below.


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