Fool's Gold Day Off:
French Montana, Danny Brown, Brothers Macklovitch, Just Blaze, Flosstradamus, Flatbush Zombies, Nick Catchdubs, Ricky Blaze, Party Supplies, #BEEN #TRILL, Telephoned, and more
Monday, September 3
Better than: Rain.
Last year, free shows flooded the city, with each night bringing mostly the same crowd but different publicists; an endless bacchanalia of sights and sounds and RSVP emails. Drink taps flowed like fire hoses; beautiful women instinctively flocked. Heineken served hot dogs and beer ahead of shows by Kanye (in a Brooklyn bank-turned-arena), J. Cole (at the Bowery Ballroom) and Pusha T (at Santos); they also stuck TV on the Radio (atop a downtown billboard. Bacardi had Childish Gambino in Terminal 5 and Ciara at South Street Seaport. Red Bull hosted Dipset, Black Moon, Wu-Tang, Mobb Deep and Slick Rick in their respective boroughs. Jadakiss did an entire set amongst shoppers at the Apple Store in June; a few months later, Nike gave Nas a microphone while Carmelo Anthony holograms seemingly exploded out of the Hudson. 2012, in comparison, has been... quiet, don't-wake-the-baby level quiet.