Radio Hits One: Lil Wayne, Drake, Nicki Minaj, And Young Money Bring Crew Love Back To Rap Radio
If you've listened to much urban radio lately, or even a little, you may have noticed that Lil Wayne and his Young Money Entertainment labelmates, particularly Drake and Nicki MInaj, are quite popular. You may have also noticed the same thing in 2011. And in 2010. And 2009. But perhaps nothing underscores the staggering extent of their domination of the airwaves quite like their presence on the top 100 songs of Billboard's 2011 year-end R&B/Hip-Hop Songs chart. No fewer than 25 songs, a full quarter of the list, feature at least one of those three Young Money stars. Wayne has the most, with 13, with Drake coming in with 11, and Minaj boasts 5. Add labelmate Tyga's appearance on Chris Brown's 2010 holdover "Deuces," and you've got 26. (I'm also counting Ace Hood's supposed solo hit "Hustle Hard," which was only ever played on the radio in the form of its remix that features Wayne, in those figures.)
The 25% Young Money market share on urban radio in 2011 is only a slight uptick from 2010, when the label held strong with 20%. And with Drake rising to prominence in early 2009 and Minaj following soon after, we've now had three consecutive years of Young Money domination, which had already been preceded by Lil Wayne's decade-long climb to becoming arguably the biggest star in hip-hop. In a way, the Young Money triad's success is nothing new; hip-hop has long thrived on crews and labels in which several popular acts stand shoulder to shoulder, from the Juice Crew to the Native Tongues. And in the modern era of corporate-minded rap, every star has his own label imprint with a roster full of loyal friends and collaborators. Mainstream hip-hop can almost be divided into eras defined by the biggest labels of the moment, the '90s cycling from Death Row to Bad Boy to No Limit. By the end of the decade, Lil Wayne had gotten his first taste of fame as part of the Cash Money Records hit factory, from which of course he later spun off Young Money as his star rose.
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