100 & Single: Madonna's Chart Transformation Into A Classic-Rock Act
Whatever you thought of her performance at this year's Super Bowl, Madonna's halftime appearance had the desired effect: It drummed up awareness for her first album in four years, the longest recording gap of her career.
When the Billboard 200 album chart is tallied in the middle of this week, Madge's new disc MDNA is expected to dominate handily, with anticipated first-week sales of at least 300,000 copies. That tally would put MDNA solidly in the middle of the pack of Madonna studio-album debuts since the turn of the millenniumranging from a low of 241,000 copies for 2003's American Life to a high of 420,000 for 2000's Music. All of these albums debuted atop the album chart, and MDNA will be her fifth consecutive No. 1 studio album, after Music, American Life, Confessions on a Dance Floor (2005) and Hard Candy (2008). That streak outdoes her previous three-album run of chart-toppers, Like a Virgin, True Blue and Like a Prayer, notched in her '80s heyday.
The debut of MDNA will also mean the album chart and the Hot 100 are simultaneously topped by recordings boosted by the 2012 Super Bowl. "We Are Young" by fun., heading toward its fifth week as Billboard's No. 1 song, hurtled up the chart in February after its appearance in a Chevy commercial that debuted during the game. Never, ever doubt the promotional prowess of America's national consumerist holiday.
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