As much as the general public gets the lion's share of their music off the Internet, in many ways terrestrial radio still rules the land. Which makes a dude like Peter Rosenberg's job at New York's Hot 97 (Emmis Communications) extra hard. Rosenberg has the distinct honor of being the glimmer of hope for those artists his boss, Program Director Ebro Darden, has deemed "minor league" rappers to get some airplay, albeit on a Sunday night from12am- 2am. Ten years ago the goons were posted outside Hot97's offices waiting for DJ Kay Slay for that opportunity. Now they're running up on Rosenberg. Lucky him.
Peter Rosenberg is doin' it in the park
His role as a gatekeeper can get messy though. On the one hand he's championed artists like Odd Future and even landed an interview with the ever-elusive Earl Sweatshirt. On the other, his strong opinions have alienated some of Hot 97's more pop oriented listeners and artists, like when he famously took a swipe at Nicki Minaj's "Starships" at Summer Jam last year. Throw in a few light squabbles with some bloggers and you start to get an idea of what a day at the office is like for Peter Rosenberg. But if you still have no idea what the man goes through then read on, rap fan, read on...
Join Peter Rosenberg today in Williamsburg Park for the 2nd Annual Peterpalooza featuring Odd Future, Meek Mill, and Schoolboy Q.More »