By Nate Jackson
|Lee "Q" O'Denat|
Lee "Q" O'Denat, founder of World Star HipHop.com, is an unlikely figure in the canon of modern hip-hop success stories. The reserved, 40 year-old Hollis,Queens native of Haitian descent is probably one of the first and most controversial examples of hip-hop's ability to create moguls out of tech wizards. Funny thing is, his site--known mostly for it's glossy music videos, clips of violent street fights and ass-clapping strip tease entertainment--isn't really much to look at from a design perspective. It's all just kind of mushed together, an aggregate of videos that is supposed to shine a mirror on what's going on in hip-hop culture as a whole at any given time. It's rarely pretty. But the ability to create visceral reaction, stimulation and a large, cult-like following are what continue to keep World Star successful at a rate of 4-6 million users per day, O'Denat says.
Over the years, the site's founder has become well versed in the arguments defending World Star, including his assertion that even a site that thrives on objectionable material has standards for what they will and won't show to the public. "I get a lot of crazy videos, man, I turn stuff down all the time." In an effort to find out just what he means by that and get a bit more insight into how the site is operated day to day, we talked to O'Denat about just what direction World Star is headed, where it's been and where it refuses to go.
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