​Not because we found it. At 9 Great Jones Street, right above ACME, corner of Lafayette. Big red door. And not because Axl Rose and the rest of the nightlife elite don't deserve some after-after-hours spot to hang out it, even if it's the apartment of a regular dude with Phish posters and a pickle fetish. It's New York; we all need to go somewhere. No. The reason Gawker--who followed up their original, insinuating "The Newest Hot Spot in NY" story with an update this morning featuring the humiliating boast that "everyone with any claim at all to downtown cred has been through"--needs to stop writing about Mike's Apartment is because it's marketing, not any kind of useful service to anyone but the people involved. The only demographic it serves are those invested in Mike's Apartment. And who are they, again?

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