Last week Billboard published the Hot 100 chart covering the post-Super Bowl week, and unsurprisingly the most notable leap on the chart was made by a song featured on the telecast. The surprise was that it wasn't "Give Me All Your Luvin'," Madonna's new single, performed during her halftime show performance with the help of some controversial hand gestures from critical darling M.I.A. Instead, "We Are Young" by the New York-based band fun. (with the help of Pazz & Jop-beloved Janelle Monáe) rocketed up 38 spots to No. 3 on the Hot 100 after being featured in a Super Bowl commercial for the Chevy Sonic. (Madge's latest settled for a piddling No. 10 in its second week on the charts.)
Since being released in September, "We Are Young," the lead single from the band's new album Some Nights, has seen a steady rise in profile. Its Hot 100 peak comes primarily from salesthe song topped the Digital Sales chart with nearly 300,000 units soldbut it had already sold more units that that before the Super Bowl ad aired. So far, it's only made airplay waves on rock radio, rising to a new peak of No. 6 on the Alternative Songs chart last week. But it's hard to imagine that the song won't quickly cross over to pop radio in the same way as Foster The People's "Pumped Up Kicks," which peaked at No. 3 last year.