Last night was the 31st annual MTV Video Music Awards, brought to you by State Farm, Covergirl, Trojan, Kia, Verizon and more. In our preview last week, we mentioned the increasing emphasis on interactivity at the awards, but my goodness was last night an absolute social media assault sponsored by sponsors. The criticism of every MTV generation is of its ever-decreasing attention spans, but even as someone who has relished each and every Taco Bell VMA Big Box I consumed this week, it felt like this year's VMA weren't meant to be watched but #watched .
My Phone Because the TV Kept Telling Me to Use It Nicki Minaj
It wasn't a bad show. It wasn't a great show. After last year's all-time classic VMAs, this year had a lot to live up to that it flat-out couldn't. Not unlike the 1998 Video Music Awards, 2014's installment had a handful of cool moments spread across a telecast that was mostly forgettable. Nobody was reunited, reinvented or revolted, it was ultimately an alright award show. Anyone referring to it as the "worst VMAs ever" (and plenty on Twitter did last night) needs to revisit the miserable floating experiment of 2004 where everyone looked miserable, or more recently the 2012 VMAs that were booked opposite Barack Obama's speech at the Democratic National Convention that absolutely nobody was at. 2014 was significantly better, so let's look at what memories we'll be taking away to be edited in-between Howard Stern as Fartman and Madonna kissing Britney for future VMA montages.More »