The streaming wars are on. This week, Tidal continued to plug its plethora of star power by hosting two exclusive Jay Z concerts at Terminal 5, premiering Beyoncé and Nicki Minaj's "Feeling Myself" eye candy, and offering free and discounted passes to the Made in America Festival in Philadelphia — so it was up to streaming leader Spotify to up the ante. Today, the Swedish company, which touts 25 billion hours of streaming since its 2008 launch, held a live press conference in New York City to unveil its plans to "soundtrack your life."
Courtesy of Spotify Tiësto speaks at Spotify's press conference in New York City, 5/20/15.
In a scene straight out of HBO's Silicon Valley, Spotify turned a venue space on West 37th into a techie hangout for the announcement. Attendees — mostly male, wearing mostly dress shirts — watched with laptops open as Spotify's team, including CEO and founder Daniel Ek, gave a multimedia presentation. "We're a technology company by design but a music company at heart," said Ek. "We're kind of obsessed with how to integrate music into every aspect of people's lives."More »