Diddy Pays for Your New Year's Cab Ride to the Next Bar

The city didn't go for Sean Combs' offer to donate $1 to local charities if they refashioned the New Year's Eve ball to resemble "the blue stone of Ciroc," a vodka he promotes. So now he's offering free cab rides to New Year's Eve drunks. He will work with the Taxi and Limousine Commission to have teams distribute debit cards, good for one taxi fare up to $15, in Times Square that night between 11 p.m. and 3 a.m. Diddy-centric advertisements for the plan are appearing now on taxi backseat TVs. The cards are available only to "adult consumers," so shitfaced 15-year-olds won't get a free ride from Diddy. Bibulous grown-ups are encouraged by Combs to celebrate with Ciroc, the "Official Vodka of New Year's Eve."