"Butter Burgers" on Oscar Menu as Ad Sales Slump
We thought at first the Cash4Gold of the Oscars would be Culver's, the Prairie du Sac, Wisconsin-based fast food chain that specializes in "Butter Burgers." They certainly represent a tonal shift from the usual luxury sponsors. But Brandweek's description of their Oscar spot is discouraging: "A fairly psychotic looking cynic, 'Dave,' can't believe how polite the Culver's waitress is in a TV ad for the chain. He shakes his head at this 'outbreak of niceness."" Well, it's just a synopsis; maybe at the end, R. Allen Stanford will step to the camera and say, "I shoulda hid out in Wisconsin!"