Promotional Event of the Season: Ice Block Gift Card Fight

shopaholic.jpgThe new depression has been rough on us all. To promote Confessions of a Shopaholic, the zeitgeist-defying Ilsa Fisher vehicle about a dim girl who likes to spend money on clothes and fall in love, Touchstone Features has devised a counterintuitive promotional event: tomorrow, "with only a high heel shoe as their tool, two women will each try to break through a block of ice to win..." Yes, yes, we speak Prada, tell us! "...a $102 gift card to Mandee." Though the film is set in "the glamorous world of New York City," the press release tells us that this battle royale wlll take place at the Prudential Center in Newark, New Jersey before a Devils game. We understand that between the first and second periods, Devils management will give away dishes.

My Voice Nation Help
0 comments
Sort: Newest | Oldest

From the Vault

 

Browse Voice Nation
  • Voice Places New York

    Voice Places

    Find everything you're looking for in your city

  • Happy Hour App

    Happy Hour App

    Find the best happy hour deals in your city

  • Daily Deals

    Daily Deals

    Get today's exclusive deals at savings of anywhere from 50-90%

  • Best Of

    Best Of...

    Check out the hottest list of places and things to do around your city