MTA Ad Seller Blows $7.5 Million Target; Ad Rates Down
Second Avenue Sagas isn't sweating it too much, but find therein a cautionary message: "The MTA isn't really relying on advertising revenue for a significant portion of its budget, but the story remains the same: A public transportation agency should not have to attempt to squeeze every last dollar out of advertising just to stay afloat."
While Transit Blogger agrees the $7.5 million "is a drop in the bucket when compared to the overall numbers," TB adds, "However, psychologically, this is a big blow to an agency that just can't seem to win on any financial front lately."
We suggest the MTA make lemons of lemonade and open the empty spaces to small businesses and individuals who could use some free advertising. We'd love to see ads for hot dog carts, t-shirt makers, and junk shops on the subway. Wouldn't you? Hand-colored, preferably. Photo (cc) OliverN5.