Cuomo the Uomo
But the most interesting analysis is the Daily News' take on his macho campaign logo. It's a large crescent-shaped "C" surrounding an outline of the Empire State. "The problem is," writes the News' Helen Kennedy, "the C is rendered so abstractly that it looks like the candidate's name might be UOMO -- Italian for 'man.'"
The News reached out to a Scottish graphic design blogger named David Airey who has never heard of Cuomo and asked him what he thought. "The biggest issue is legibility. Anyone unfamiliar with the name will read UOMO, not CUOMO," the Scot told the News.
And given the state's large population of voters with Italian heritage, maybe that's something Team Cuomo doesn't mind one little bit.