Press Clips, Afternoon Edition, Day 1: An Exercise In Branding
NY Mag's Nepotism Lesson?: David Carr's NYT Media Equation column finds the action this week in New York Magazine's online strategy, especially taking note of the difference between their financial condition post-owner Bruce Wasserstein's death and Newsweek's current state, noting that NYM's future seems "assured." Which is what some might refer to as "tempting fate," even if he is right, and...he is. There's also a slightly buried (but great!) lesson on the value of media nepotism in there. On one hand, would Ben Wasserstein be "a well-regarded editor at the magazine before moving on to The New Republic and then into television production" without his old man's name? On the other: Would the Wasserstein family's decision to hold on to the magazine be as seemingly unilateral as it is without Ben? Who knows, but it's worth considering.
Media Moves: Also in New York Magazine news, Daily Intel has brought Nitasha Tiku on their masthead, which makes up for the empty space articles editor Nick Catucci left when he went to Rolling Stone to run their anti-snarky online presence. Daily Intel has become a pretty necessary NYC online read by any reasonable standard -- Jessica Pressler is now a pro at distilling this city's insane banking culture into hysterical posts, while Chris Rovzar is still securing solid media scoops pretty regularly -- and it'll be fun to see another voice in the fray. NYM had another departure a few weeks before Catucci, but it wasn't broadcasted nearly as loudly. It should've been. Aileen Gallagher was long a quiet staple of New York's media scene, having worked for MediaBistro, Radar (2.0), the New York Post, the New York Press, and finally ending up at New York Magazine, where she did day-to-day on their food blog, Grub Street, for the last three years (or so), among other things. [Trivia point: she was also a founding editor of The Black Table, which was put together in 2003 by the likes of Deadspin's A.J. Daulerio and former Deadspin/current NYMer Will Leitch.] She's returned to her alma mater, Syracuse, to teach young people how to make media happen, and there probably aren't many people better equipped than her to do so.
OK?!: If you want to read another article about how print advertising sucks, or what the inner-workings of OK! Magazine are like, this week's Ad Age is for you. On the other hand, the Phoenix Suns' Steve Nash is getting involved with some kind of $20M consulting firm. If you thought the world had enough people "consulting," you were wrong. Then again, it's called "Consigliere," which is badass. Also, they have Steve Nash, who is badass. His media savvy has yet to be seen, but spendthrifts who employ consultancies (and there are many) might just employ them to meet Steve Nash. Not even kidding. Kinda kidding, but it wouldn't surprise anyone.
Ask A Ninja: Reuters is apparently hiring "news ninjas." Not that it's too difficult to go unseen and unheard in an organization that massive.
Take Your Damn Channel. Brian Stelter reported in the NYT on My Damn Channel -- which shows original web content teevee -- getting an investment of $4.4M. I don't know anyone who watches it. Apparently, lots of people do. Someone should do the numbers on where those people are and what else there is to do where they live.
MSNBCopycats: Hamilton Nolan totally busted MSNBC ripping off a New York Times story, but not a huge one, or anything, which probably means the scorned/copied NYT writer (Andrew Adam Newman) emailed him to let him know. Scorned Big Media Writers, on behalf of media bloggers, please keep doing our jobs for us and sending us tips. It makes things easy and we like to know who's angry.