Gap's Mistaken Redesign, Plus 9 Other Logos No One Needed to Mess With
In the wake of the Gap logo brouhaha, a/k/a, the making of an already ugly logo into an uglier one "circa 2010," allow us to present you with nine more of the most unfortunate logo redesigns we've lived through. There should be a T-shirt attesting to this, except there's no way in hell we'd wear it. Let this be a lesson to you designers -- don't mess with what's working, no matter how much you want to get your itchy little creative fingers dirty.
Here's an example of a logo redesign that wasn't really worth the thousands paid to the creative team. Fine, the "fox" gets a little redder, with a more prominent nose (but still no eyes) and a layered, subtly highlighted tail. Meanwhile, the planet fades beyond him and what we assume is this poor animal's only paw turns into a wavering tentacle pointed toward the ocean, where it would clearly like to return.
8. SciFi to SyFy
This redesign takes SciFi from something we understand, whether we like it or not, to a female incontinence drug, or maybe the name of a C-list celebrity's third child. Imagine what greater? By now, thousands of science fiction nerds have hopefully acclimated...or are perhaps lying in wait for the right moment to reclaim the universe. David Duchovny, why don't you love me?
7. Burger King
In one corner, we have an iconically designed, classic, everyday-Joe burger. On the other, we have a cracked-out, muscle-bulging, ready to punch somebody through the drive-thru window steroid sandwich raging between two thin slices of shiny bread. Or, the burger is splitting his pants, despite his cinching blue belt. Well, at least they had their target consumer top of mind.