The Red Cross's Accidental Drunk Tweet Is Adorable

The Red Cross has won us over, not just because they're a nonprofit that does good things for people, but because they actually have a sense of humor, and they might, every so often, like to booze -- responsibly! On Tuesday night, a Red Cross social media specialist accidentally tweeted this from the Red Cross account via Hootsuite, meaning to send it from a personal account but instead sending it out to the organization's 268,000 followers:

Screen shot 2011-02-17 at 9.32.21 AM.png

It stayed up for about an hour. The tweet has since been deleted, but Red Cross savvily acknowledged that that doesn't always mean anything. (They also promise the tweeter was not drunk!) They then tweeted this:

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No harm, no foul. In fact, this "rogue tweet" may be making for their best donor campaign yet, as folks are coming forward to pledge using the hashtag #gettngslizzerd, and Dogfish is encouraging their fans to donate as well.

Hm, if the Red Cross wasn't so good and humanitarian we might even be suspicious this was some really fantastic viral marketing campaign. Hm. But anyway, go, beer: Bringing us together.

Twitter Faux Pas [Red Cross Chat, h/t to @kashhill]


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13 comments
Missabes
Missabes

He's got good taste in beer!

Xingdelancey
Xingdelancey

As has been said, bad publicity is still publicity. (Reference Sheen, Charlie).

Lerie Taylor
Lerie Taylor

The red cross is sober? Where is the fun in that? I guess people who help other people aren't allowed to drink good seasonal brew :(

Frances Bean
Frances Bean

At least the tweet wasn't about hookers.

MO
MO

I am a Red Cross disaster response volunteer, and when we are off duty we hang out together and enjoy fine adult beverages--responsibly, of course :) !

Greg Richardson
Greg Richardson

I share the suspicion that this tweet is too strategically beneficial to be true. The monastic side of me, though, appreciates the deep connection between enjoying beer and doing good! @StrategicMonk

Jin
Jin

what, no pabst blue ribbon

death to hipsters
death to hipsters

WTF would you want a pabst for when you have a beer that doesn't taste like watered down ass.

rsietsema
rsietsema

And let me point out, it's a very credible (and expensive, which might give you short pause, or maybe I mean paws) selection

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