Surprise! MTV's Latest Sex Education Campaign Fails Miserably

By Averie Timm Tue., Mar. 29 2011 at 12:10 PM

From the network that brought you Skins, a slanted version of the British teen drama featuring drugs, booze, and scandalous sex, and Jersey Shore (we'll save our breath explaining that one), MTV presents: SEXIDENTS, the failed attempt at a sex-education campaign. Bravo, MTV, you have yet again convinced everyone that you still suck.

The campaign features a comic book-esque appearance, with chronological boxes representing various sexual encounters and the tagline, "Sex is no accident. Always use a condom."

Chief creative officers Andreas Henke and Sacha Reeb must have been suffering from a pretty severe creative block when they designed the following images.

1. Charlie was enjoying a nice 'blade through San Fran, jamming to some tunes, on his way to purchase a matching pair of socks, when he decided to cross the street. Suzie had just finished shopping for a new micro-mini when Charlie slammed directly into her. And by directly, we mean directly.

2. Lula Belle had always enjoyed long bike rides through the park, marveling at the wonder of nature in her floral sundress. It was the first nice day in a long time, and she had a hankering for daylight. Suddenly, her dress caught in between the spokes, miraculously leaving Lula Belle undressed for Talon, a creepy wilderness dude, to make a move! To no one's surprise, it just so happened that Talon was armed and ready-- equipped with a Euro mankini and stellar shades to boot.

3. (Honestly, we're not even sure what's going on in this one. Something having to do with teleportation, a pilot standing in a china store, and a dude using the women's restroom.)

We're all for sex education, ladies and gents. But when a campaign fails to even land a decent name (~~sex + accidents = Sexidents?~~), we have to wonder where the "educational" part comes in.

[atimm@villagevoice.com]

We Recommend

Nootka

I don't understand how this "failed". This is hilarious! It draws attention to the fact excusing someone from not wearing a condom because "it was an accident" is ludicrous! I think this is a great way to engage the public and make them realize that you cannot have sex by accident! So you should wear a condom!

Katie McKenzie

I kinda like them. They're cute.

As to the third image, she slips on a banana peel, falls down the stairs, landing on a room service cart, it goes flying, pushing her into a bathroom. The WC doesn't stand for women whatever, it's Water Closet, the British term for bathroom. The panels make sense if you actually look at them.

Averie

You're right, slipping down the stairs, landing on a room service cart that goes flying and pushes you into a bathroom where you land directly onto someone taking a piss makes complete sense.

Katie McKenzie

It's not supposed to make sense-sense. That's the point of the campaign. They're supposed to be ridiculous accidents that could never actually happen, just like claiming that you didn't mean to have sex is ridiculous. Sex is never an accident, consented or not. The illustrations could have just as easily happened in some stupid rom-com, and you probably would have laughed. I think you're being overly cynical.