U.S. Postal Service Tries to Stay Relevant by Increasing Social Media Presence
Yesterday, the dying government institution that is the United States Postal Service made one last attempt at staying relevant by offering sneak-peeks of new 2012 stamps over Facebook and Twitter. They will post a new stamp every weekday for some undetermined amount of time. The USPS social-media person must be too old to appreciate the irony in trying to save snail mail on the interwebs, or maybe the Postal Service has finally realized that the only young people who are going to buy stamps are irony-loving hipsters.
The 2012 Cherry Blossom Centennial Stamp
So far, USPS has unveiled two new stamps; one celebrates the cherry blossom centennial and the other honors Edgar Rice Burroughs (who?). After a quick Wikipedia search, we learned that he's the author of that Disney movie Tarzan. Just saying: If this new social media campaign is in fact an attempt to reach a younger audience, the next stamp should probably honor someone who hasn't been dead for 60 years.
The new Edgar Rice Burroughs stamp
Until the day, we young folk will continue to believe that The Postal Service is just some band that pre-teen girls like.