J.C. Penney Does Something Dumb Again


Have you seen this ad? Are you horribly offended by it? Or do you think it's corny, and not very good? Do you shop at J.C. Penney? J.C. Penney, if you'll remember, was recently put on trial by the Internet for selling a shirt for girls that said "I'm too pretty to do homework." People did not like that one bit and told them so, and the company pulled the shirt, and apologized, saying "This is not what we stand for." Flash-forward to this commercial, which was originally uploaded in June and Copyranter posted about today, asking "Have you seen this ridiculously sexist JC Penney commercial yet?"

We'll take a moment to explain the ad, though it's pretty obvious what's going on. The scene on the left is from Fast Times at Ridgemont High, an '80s classic, in which the character played by Judge Reinhold masturbates to a fantasy of the character played by Phoebe getting out of the pool and taking her bikini top off. Fine, even hilarious in a high-school-awkward way in a movie, but kind of icky in a commercial, huh? The scene on the right are some clothes for men by Van Heusen. The "undertones": Men like teenaged boobies, and hate shopping! So...look at teenaged boobies instead! Win-win.

But we're noting some consistency with branding here. This commercial assumes about men what the "too pretty" tee does of teenaged girls -- they are dumb, and kind of shallow, and would rather look at anything but homework, which we suppose in some weird stereotype world is the equivalent of "shopping" for men.

The one thing this doesn't do is make us want to buy men's clothing from J.C. Penney, so we guess it's a lose-lose on that count.

We've contacted J.C.Penney to see if they have anything to say about this one.

Have you seen this ridiculously sexist JC Penney commercial yet? [Copyranter]

Previously: J.C. Penney's 'Too Pretty To Do Homework' T-Shirt Is Too Stupid for Words

[JDoll / @thisisjendoll]

Go to Runnin' Scared for all our latest news coverage.


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11 comments
Dean
Dean

she is hot! If anyone is offended by this. they need not be heard from

Justin Andrews
Justin Andrews

who are these "people" who make an uproar?  I guess I just don't know any ego maniacs that assume their feelings trump all logic.  who can get that offended by this that it would spawn hate letters?  really, sure, its a bit offensive, but its also funny...so laugh it off and move on. 

Me
Me

Lighten up. Go knit something.

Paul Felice
Paul Felice

God forbid we acknowledge our gender. HIDE IT!! FEAR IT!! Seriously?

Sakara
Sakara

MORE NAZI CENSORSHIP FROM LIBERALS-----same people against this ad love porn, rap music, and r-rated violent movies aimed at kids.

'...put on trial by the internet"----sounds scary/nazi-ish by itself.

@JoeWatchesTV
@JoeWatchesTV

I don't think it's sexist to point out that the majority of men who buy clothes also like and remember fondly the Phoebe Cates scene from Fast Times.

This is not any worse than that Zoosk.com dating sight commercial with the guy with the incredible "looks like Joe Manganiello" body.

Joe Allegretti
Joe Allegretti

J.C. Penney still exists? Who knew?

Rsietsema
Rsietsema

The headless male model (with no bulge) is also disturbing. And who is the gray-haired "spokesmodel"?

DennyCrane
DennyCrane

I've seen this ad a few times over the summer. They've also run an ad where they showed MMA fights on the left side and whatever it is they were trying to sell on the right (you can tell how effective the ads were that I completely forgot what that was).

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