Man Who Wrote About Suicide on Mountain Dew's Facebook Page Says 'It Was a Joke'

The above screengrab (via Reddit) from Mountain Dew's Facebook page shows a man's apparent cry for help. Naturally, this has spread around the internet, and people have found it anywhere from hilarious to disturbing and offensive. Runnin' Scared got in contact with Michael Abraham, the man who made the above post, and he says it was all a joke. Why would he do that to DEW Nation?

In an Email sent to Rosie Gray, Abraham said the following about whether the post was a joke and why he chose Mountain Dew's Facebook page:

Yes, it was a joke. I've been following the Mountain Dew facebook page for a while now because I think Mountain Dew is an inherently funny brand. I think its ratio of brand content to food content is more than maybe any other marketed food, and the relationship between Mountain Dew and its demographic seems like a really surreal late capitalism-specific thing. If you check out the videos on their facebook page I'm sure you'll see what I mean. I'm a little bit disappointed that everyone seems to be misinterpreting it as a viral ad, but it really was just supposed to be a funny corporation interaction.

It was just "funny corporate interaction," after all. Had he aimed for "funny and nuanced corporate interaction," he would've saved the poor person who runs Mountain Dew's Facebook page a whole lot of angst.

Just Dew It (Bizarre) [Reddit]


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Christopher Reed
Christopher Reed

"thanks mountain dew" kills me every time, even knowing that it was just a joke.

Minus Manhattan
Minus Manhattan

Really stupid. Even if you think Mountain Dew's Facebook presence is silly or over the top or whatever, that's not funny.


I think the kid who tells him, "Don't Dew yourself in just yet, kid," is being totally non-ironic and sincere. I think I'm about to cry. There is f***in hope for humanity!  

Turk -182
Turk -182

Talking to the media and expecting them to not publish the conversation is like eating at Applebee's and expecting to not get botulism poisoning. 

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