Sexy Jeffrey Eugenides Billboard: Mystery Solved
"I go back to the flinty Roger Straus days, when FSG wouldn't run so much as an ad in the [New York Times] Book Review," Eugenides told the Journal. "So when they said they [publisher Farrar, Straus and Giroux] were putting up a billboard in Times Square, I figured I should keep my mouth shut."
Sculptor Karen Yamauchi, Eugenides' wife, reportedly art-directed the Indiana Jones-style photo shoot. No word on how much it cost.
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